Plymouth, WI - June 18, 2008- Anglers Insight Marketing LLC™ (AIM™) announced today the appointment of Scott Matheson to the dual role of CEO and President of AIM.    Matheson will take the reigns of the newly formed company effective July 1and immediately begin work to develop the infrastructure AIM requires to operate Walleye tournaments as early as the 2009 season. 

Matheson believes the key component to the future success of AIM is " the unique blend of it's  personalities and industry experience that will give AIM the cutting edge insight needed for success as we grow.  This company is similar to an employee-owned company and as such the input, passion and experience each investor brings to the mix will help it create opportunity for the company itself and the industry as a whole." 

Anglers Insight Marketing LLC (AIM) recently held a vote and the owners have elected a Board Of Directors. The five directors chosen were Dave Anderson, Scott Fairbairn, Keith Kavajecz, Pat Neu and Gary Parsons. The Board or Directors later held a meeting in Wausau Wisconsin where the board voted to elect Patrick Neu as Chairman of the Board, and Keith Kavajecz as AIM's Chief Financial Officer.