Plymouth, WI - December 5th, 2008- Anglers Insight Marketing LLC™ (AIM™) announced today the format for their "AIM Pro Walleye Series™" tournaments to be held during the 2009 season.
Anglers Insight Marketing (AIM) will conduct a series of 4 Pro-Am walleye fishing tournaments in 2009. The AIM Pro Walleye Series will host fields of 100 of the top walleye fishing professionals and 100 Co-anglers at each tournament.

Scott Matheson, the President and CEO of Anglers Insight Marketing reports, "The AIM Pro Walleye Series tournaments will all be three day events. The full field of 100 boats (Professionals and Co-anglers) will fish the first two days. The Professional provides the boat, all the fishing tackle and bait for the day. Each day the Co-angler will be paired with a different Professional and have the opportunity to learn individual strategies and cutting edge presentations. The top ten Professionals - based on cumulative weight over the first two days - will fish the third day of the tournament with one of 10 Co-anglers who were randomly drawn during the rules meeting prior to the event."

Anglers Insight Marketing™ (AIM™) will conduct a series of four Pro-Am walleye fishing tournaments in 2009. The "AIM™ Pro Walleye Series" will host fields of 100 of the top walleye fishing professionals and 100 Co-anglers at each tournament.

AIM™ is pleased to announce that the May 2009 tournament will be held in Bay City, Michigan. This "AIM™ Pro Walleye Series" event will be held May 22 - 24, 2009. This tournament will be held in conjunction with "Bay Fest", Bay City's Memorial Day weekend celebration, a large regional festival with attractions for the entire family.

Anglers Insight Marketing™ (AIM™) will conduct a series of four Pro-Am walleye fishing tournaments in 2009. The "AIM™ Pro Walleye Series" will host fields of 100 of the top walleye fishing professionals and 100 Co-anglers at each tournament.

Anglers Insight Marketing™ (AIM™) comments on industry's loss of the PWT while developing opportunities for industry manufacturers and anglers in 2009.

While both the PWT and AIM™ are in the business of competitive angling, they are on the opposite ends of their businesses life cycles, PWT closing its doors and AIM™ opening theirs. The recent announcement that the PWT will be closing its door at the end of this season was indeed a sad moment for our industry.

Plymouth, WI - June 18, 2008- Anglers Insight Marketing LLC™ (AIM™) announced today the appointment of Scott Matheson to the dual role of CEO and President of AIM.    Matheson will take the reigns of the newly formed company effective July 1and immediately begin work to develop the infrastructure AIM requires to operate Walleye tournaments as early as the 2009 season. 

Matheson believes the key component to the future success of AIM is " the unique blend of it's  personalities and industry experience that will give AIM the cutting edge insight needed for success as we grow.  This company is similar to an employee-owned company and as such the input, passion and experience each investor brings to the mix will help it create opportunity for the company itself and the industry as a whole." 

Anglers Insight Marketing LLC (AIM) recently held a vote and the owners have elected a Board Of Directors. The five directors chosen were Dave Anderson, Scott Fairbairn, Keith Kavajecz, Pat Neu and Gary Parsons. The Board or Directors later held a meeting in Wausau Wisconsin where the board voted to elect Patrick Neu as Chairman of the Board, and Keith Kavajecz as AIM's Chief Financial Officer.

The Interim Board of Directors is pleased to announce the formation of Anglers Insight Marketing, LLC (AIM).

In early January 2008, a dedicated group of walleye tournament anglers met in Bloomington, Minnesota to discuss the future of professional walleye tournaments.  During those discussions several items were addressed, including the current status of the tournament world, the fishing industry, and the changing business environment in which walleye tournaments exist today.  At the conclusion of that meeting those in attendance agreed to appoint an exploratory committee to investigate the feasibility of establishing a company with the mission of creating a business owned by investor anglers.  This business's initial focus would be to operate walleye tournaments with the goal of improving and growing the sport of walleye tournament fishing.  With the formation of Anglers Insight Marketing, LLC (AIM) this concept has become a reality.